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HM Frames
Company: HM Frames
Role: Brand Designer
Year: 2023
HM Frames is an e-business that sells Sunglasses and fashion frames. Our goal with this project was to build a Brand Identity by using monochromatic colors throughout the branding, packaging, and advertising. By designing packaging for the frames, we used a unique pouch-in-a-box feature which is something that is not seen in the fashion market but is a great idea to elevate the brand in terms of luxury and style.
I filmed an intro video for the brand showing off all the different sunglasses that the brand was selling during its first launch.
Photoshoot and tiktoks I filmed for the Brand with monochromatic colors used throughout to tie in with the brand, with a few pops of colors.
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